Case Studies & Articles
Case Studies
Articles
PR Consultant: Caryn Melton - Milwaukee, Wi
Challenge
Optec Displays, Inc. required a series of case studies and articles that were able to clearly document high-profile projects and complex LED display solutions. The studies were intended as project documentation as well as promotional material to be given from sales teams to the customers to showcase Optec's best work.
Solution
Designed and implemented a series of case study materials describing individual projects and solutions offered by Optec Displays that present relevant technical information and services in a reader-friendly format. Produced materials include individual case study sheets, email marketing, social media posts, and published articles.
Result
Produced a series of documents that contained hybridized text that showcased the technical backbone of each project as well as its potential impact on the business of the end-user. The case studies and articles are easily understood by readers of varying prior knowledge in LED display technology.