Optec Displays
Optec Displays, Inc. – Director of Pro AV Market Development & Design Solutions (09/2021 - Present)
Director of Marketing & Creative Director (05/2015 - 09/2021)
Catalogs
An annually produced catalog (2017-Present) that reflects the current offerings, services, and policies of Optec Displays, Inc. in a concise, user-friendly format through a range of infographic and data-organization strategies.
Exhibits & Events
An immersive trade show and event experience to exhibit products and services for a broad audience ranging from dealers to sales teams and even including direct engagement with end clients.
Website
A website exhibiting products and services for a broad audience ranging from dealers to sales teams and even includes direct engagement with end clients.
DNET 3.0 - Cloud Software
A proprietary cloud-based software that is used to monitor and manage multi-location LED signage networks.
Social Media & Video
Facebook, LinkedIn, Instagram, and Twitter social media posts. Multi-purpose overview videos for website and social media use.
Email Marketing
Targeted and personalized email campaigns leveraging lists based on market segment, sales territory, sales channel, accounts, and product interest.
Product/Service Brochures
Informational materials describing individual products offered by Optec Displays, Inc. that present detailed technical information and associated services in a user-friendly format.
Case Studies & Articles
A series of project documentations intended to serve as promotional material to be given from sales teams to the customers to showcase Optec's best work.
Ads & Promotions
Advertising and promotional materials.
Concepts & Renderings
A series of concept drawings, scale drawings, and product application renderings.
Presentations
An easily adaptable slide deck incorporating concise yet detailed infographics that could be understood in the context of a large-format presentation intended for audiences of varying prior understanding of LED technology.
LED Display Visualizer
A web-based application that is used to visualize an LED display, sign, or video wall.
Corporate Identity
A set of brand guidelines to be implemented throughout all corporate materials including employee contact cards and letterhead.