Email Marketing

Challenge

Build an email marketing platform leveraging email addresses from existing sales CRM, event sign-up, and website opt-ins. Develop a system for targeted marketing by market segment, sales territory, sales channel, accounts, and product interest.

Solution

Utilizing the Mailchimp email platform, lists were developed and populated by market, territory, channel, accounts, and product interest. Templates designed and implemented to expedite email execution and maintain brand standards across all lists.

Result

Targeted digital marketing campaigns centered around audience specific messaging. Lists developed for market, territory, channel, accounts, and product interest. Website opt-ins that direct end users to email lists that are focused on their interests to improve retention and conversion. Email and templates with employee contact information for improved territory personalization, communications, and conversion.