Exhibits & Events
Exhibit House: Carpenter Connection - Pittsburgh, Pa
Challenge
Optec Displays, Inc. required an immersive trade show and event experience to exhibit products and services for a broad audience ranging from dealers to sales teams and even including direct engagement with end clients.
Solution
Conceptualized, designed, and oversaw the fabrication and installation of an extensive series of modular trade show booth elements that incorporate a wide range of LED display products in a clean, contemporary, hands-on environment. Notable shows include InfoComm (43,000 attendees), International Sign Association Expo (ISA) (20,300 attendees), NRF (33,000 attendees), and Exhibitor Live.
Result
Converted the newly updated corporate identity from two-dimensional representation into a three-dimensional space to create a visually engaging environment of display. Tailored, managed, and deployed variations of the exhibition design at over 20 events per year resulting in a consistent and reproducible space for business and corporate hospitality.