United Concordia

Website & UXUI Design

Drawings 1-4: UCD Dental Story Website - Creative Direction, UXUI, and Website Design. Single Page - Horizontal Parallax Website.

Design Detail

Drawing 5: UCD Dental Story Website - Creative Direction, UXUI, And Website Design. Single Page - Horizontal Parallax Website.

Design Detail

Drawing 6: UCD Dental Story Website - Creative Direction, UXUI, And Website Design. Single Page - Horizontal Parallax Website.

Website

Website (Live): UCD Dental Story

Challenge

United Concordia, a Harrisburg, PA based dental insurance company, sought an engaging digital annual report to reach a broad online audience. Contracted by Mullen, a Boston, MA based advertising agency, to consult with, develop, and creative direct a unique website design concept.

Solution

Conceptualized and designed a continuous, animated, and horizontal parallax website. Analyzed and reorganized the annual report copy, imagery, and concepts to create a cohesive story for the horizontal design. Provided hi-fi UX/UI designs and consulted with developers to execute the concept.

Result

A digital annual report published on the United Concordia website that achieved the goal of using the latest website programming technology to create a unique visual and interactive annual report experience.

Return to Mullen

Next: GT